15% OFF All Formal and Casual wear

Discover Your Style with Pehchaan

Where Every Stitch Reflects You

From everyday elegance to festive glam, Pehchaan brings your fashion vision to life with quality stitching and on-demand customization.
Wear what defines you — because your clothes should speak your Pehchaan.

About our products & services

At Pehchaan, our products are more than just clothing—they are a celebration of individuality, culture, and sustainability. We carefully design each piece with the belief that what you wear should reflect who you are. Our products are created to help you express your true identity through high-quality, thoughtful, and unique designs.

The story behind Pehchaan

A journey of self- expression

Pehchaan began in a quiet corner of my heart, born from years of feeling like I was constantly trying to fit into boxes that were never made for me. Growing up, I was always told what to wear, how to look, and who to be. I followed the trends, tried to blend in, but each time, I felt more disconnected from myself. I didn’t realize it then, but what I truly craved was to express the real me, the version of myself I had buried beneath layers of expectation.

One day, on a simple walk through the city, I noticed a woman who stood out to me. She wore a modest, handmade dress, slightly faded with time, but the way she carried herself—so confident, so at peace—made me stop in my tracks. It wasn’t about the clothes; it was about her. She wasn’t trying to be anyone else; she was simply herself. In that moment, I realized clothing could be a reflection of who we truly are, a way to express the essence of our identity without hiding behind trends or standards.

That realization sparked the idea for Pehchaan. I wanted to create a brand that would encourage people to reconnect with their true selves through their clothing. Pehchaan means “identity” in Urdu, and I wanted every piece to represent more than just fashion—it would be a declaration of individuality.

Today, Pehchaan is more than a clothing brand—it’s a reminder to everyone who wears it that they are worthy of embracing their true selves.

Why Choose Us?

Premium Quality Stitching

We use top-notch fabric and finishing techniques to ensure every outfit speaks of craftsmanship and durability.

Customization on Demand

Your design, your fit, your way — get clothes made exactly how you imagined them.

Perfect Fit Guarantee

Say goodbye to ill-fitting clothes! We ensure each piece is tailored to your exact measurements.

Why Choose Us?

Trendy Yet Traditional

We blend modern trends with timeless desi fashion — perfect for every occasion.

Easy Ordering & Support

Order via call, chat, or website — and enjoy friendly customer support every step of the way.

Quick & Reliable Service

From order to delivery, we value your time and trust. Expect hassle-free, on-time service.

Testimonial

We’re Here to Help!

Have questions or need support? Reach out to us:

Contact Number

+92-310-3070799

Email

Pehchaan.fabrics@gmail.com

Address

Clifton Block 8 Karachi Pakistan.